The TV commercial that took months (if not years) out of my life is finally almost done. Well it is finished, but now the goal is promoting it. And that takes more time and energy than I originally realized!
What is amazing though is that I started to reach out to people for the TV commercial, as a true grassroots marketing, and it is impressive the responses I get. (Not necessarily the PR stories that I want, but still, that people respond at alL!) And this includes some of these are famous people (Seth Godin), who I would not have thought would respond. Yes, you could say it helps that I work for Samsung, but it does remind you about the importance of a personal touch...