Thursday, January 21, 2010

Old vs New Marketing

It is interesting to read about Audi using the superbowl to promote its new cars. It makes you realize that as much as we have changed, a fundamental human point about simplicity is key. You reach the most consumers through TV, even if you reach many consumers that are not in your target audience. One TV commercial versus multiple tactics customized on different sites to different audiences. Most companies would prefer the easy way, and until we have more people working, then that won't change. Although ironically, targeting might make things cheaper in the end (including the increased headcount of managing that targeting...)

I love this statistic: And in Brandweek, Steve McClellan reports that a Nielsen survey finds 51% of viewers enjoy the Super Bowl more for the ads than the game. Given that the Patriots are gone already, I am likely in the majority!

Wednesday, January 20, 2010

9 worst cities

This is fantastic. Seoul needs to seriously clean up its image:
(From the Lonely Planet)

Your 9 least favourite cities

1. Detroit, USA – Because of the crime, pollution and crumbling infrastructure.
2. Accra, Ghana – Ugly, chaotic, sprawling and completely indifferent to its waterfront location.
3. Seoul, South Korea – According to one traveller comment, ‘It’s an appallingly repetitive sprawl of freeways and Soviet-style concrete apartment buildings, horribly polluted, with no heart or spirit to it. So oppressively bland that the populace is driven to alcoholism.’
4. Los Angeles, USA – A highly contentious pick, placed here because of its ‘uncontrolled sprawl, pollution, appalling traffic and ugly freeways’, according to one traveller.

(Not sure how I feel about 2 US cities being in the top 4, but they are LA and Detroit...)