It is interesting to read about Audi using the superbowl to promote its new cars. It makes you realize that as much as we have changed, a fundamental human point about simplicity is key. You reach the most consumers through TV, even if you reach many consumers that are not in your target audience. One TV commercial versus multiple tactics customized on different sites to different audiences. Most companies would prefer the easy way, and until we have more people working, then that won't change. Although ironically, targeting might make things cheaper in the end (including the increased headcount of managing that targeting...)
I love this statistic: And in Brandweek, Steve McClellan reports that a Nielsen survey finds 51% of viewers enjoy the Super Bowl more for the ads than the game. Given that the Patriots are gone already, I am likely in the majority!