Project 1 – Back in Advertising

Our projects were announced and I ended up back where I left off. My first project is working on Cheil Worldwide, which is Samsung's wholly owned advertising agency (and one of the other 30 companies. It was interesting to be back in an area that I knew so well, and was the perfect excuse to catch up with many of my old colleagues! It was fascinating to see where many of them ended up, and to see the changes in the industry (and Ogilvy). I still find the industry fascinating, but I may prefer to be on the client side for a little while.