Monday, January 14, 2008

1.5 hours to get to a Korean restaurant

...a restaurant that wasn't even that good. But this is normal. When people travel from the US, they tend to eat things that are "local" cuisine. That does not exactly translate here. Why? Because Koreans will drive an hour and half or more to get Korean food, even if it is in a major international city with good cuisine. It does make you wonder, since the goal is a globalized company, right? Or just globalized sales? From everything I have heard, that is one of the challenges of many Korean companies, and the food is an example. Yet, how is it that you can expect to design products for local economies if you don't experience them? They do though, Koreans travel, and their experience definitely involves the local economies, or the duty-free economies at least…

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