Monday, July 20, 2009

Learning again about the ad world

My current project involves social media, and it is fascinating to see what is happening in this space. Specifically you are seeing agencies starting to compete for areas in the value chain, the customer voice is getting stronger (and actually listened to!), and you have some of the same old issues from before. I like this:

Zappos account review is written about, and 170 agencies request to be part of the pitch process (even though 16 were already in the mix!)

While the company has a valid point, 16 agencies was already a lot. Maybe agencies should stop undercutting each other. But I can't disagree with the idea of opening up your own shop after working in the corporate world ;)

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